A clear, adaptable brand and website that supports launch, growth, and future expansion.
Brand Identity · Website Strategy · Copywriting · WordPress Design & Development · SEO
Madrona is a bold food truck concept serving Latin-inspired, flavor-packed burgers and sandwiches made with locally sourced ingredients.
I partnered with the founder to bring the brand to life from the ground up, creating a strong visual identity and clear messaging that reflects its focus on bold flavor and community connection.
Originally envisioned as a restaurant, the concept evolved into a more flexible food truck model. I helped adapt the brand and website strategy to support that shift, ensuring the business could launch with clarity while leaving room to grow and expand over time.
The result is a cohesive brand and scalable website he can easily update on his own, supporting immediate visibility while leaving room to grow.
Creating a strong brand identity for a new concept while allowing flexibility as the business model evolved.
A cohesive, adaptable brand and website that supports launch, builds visibility, and leaves room to grow.
