You don’t need to be everywhere, but what customers find should be current, clear, and connected to where your business is going. Since moving to the Greenville area, I’ve been doing a lot of searching. We’ve needed things for the house, I’ve looked for a gym, restaurants, local services and businesses, and I’m still exploring […]
A Case Study in Honoring Brand History While Building for Growth on Shopify For an established creative business, building a new website is rarely just about making something look better. It is about taking what already works, understanding what makes the business distinctive, and creating an online presence that can support where it is going […]
Founder Stories: The people, purpose, and passion behind growing businesses. Welcome to the first edition of Founder Stories, a new interview series exploring the journeys behind the businesses people build. For this first feature, I had the pleasure of sitting down with Laura Wagenknecht, MSW, CEC, founder of Mosaic Business Consulting. Our conversation covered her […]
Most of the content I share tends to live in the world of branding, marketing, business growth, and helping founders communicate more clearly. But sometimes the lessons that shape how we show up in business come from somewhere completely different. This article came from 13.1 miles. Earlier this year, I thought I’d be training for […]
AI can generate content in seconds. So why are so many brands sounding less clear, less distinct, and less trustworthy?
I use AI as part of my workflow, and I’m happy to be transparent about that. It can be a useful tool for streamlining execution, but authentic brand communication requires far more than speed.
Before investing in paid advertising, it’s important to understand what’s already working in your marketing. This article explores why organic content, website strategy, and cohesive messaging should come first to build stronger long-term results.
A case study for White Squirrel Kitchens, built on a phased approach that meets the business where it is and evolves as it grows. There are some projects that start with a strategy.And then there are the ones that start with a story you can feel right away. White Squirrel Kitchens was the second kind. […]
Now that I’ve had a little time to step back after HatchThis, I’ve had a chance to rest, reset, and let my mind catch up a bit. My work supporting communications for Hatch Innovation Hub has wrapped, and I really enjoyed being more immersed in and connected to the entrepreneurial community here in WNC. We’re […]
A landing page gives you control, builds your email list, and creates a stronger foundation to grow your business online. Social media helps you find your audience, but it shouldn’t be the only place your business lives.
SEO is often seen as a mysterious and expensive piece of the marketing puzzle—but it doesn’t have to be. In this post, we’ll break down what small business owners need to know, and how to make progress without the overwhelm.
