AI can generate content in seconds. So why are so many brands sounding less clear, less distinct, and less trustworthy?
I use AI as part of my workflow, and I’m happy to be transparent about that. It can be a useful tool for streamlining execution, but authentic brand communication requires far more than speed.
Before investing in paid advertising, it’s important to understand what’s already working in your marketing. This article explores why organic content, website strategy, and cohesive messaging should come first to build stronger long-term results.
A case study for White Squirrel Kitchens, built on a phased approach that meets the business where it is and evolves as it grows. There are some projects that start with a strategy.And then there are the ones that start with a story you can feel right away. White Squirrel Kitchens was the second kind. […]
Now that I’ve had a little time to step back after HatchThis, I’ve had a chance to rest, reset, and let my mind catch up a bit. My work supporting communications for Hatch Innovation Hub has wrapped, and I really enjoyed being more immersed in and connected to the entrepreneurial community here in WNC. We’re […]
A landing page gives you control, builds your email list, and creates a stronger foundation to grow your business online. Social media helps you find your audience, but it shouldn’t be the only place your business lives.
SEO is often seen as a mysterious and expensive piece of the marketing puzzle—but it doesn’t have to be. In this post, we’ll break down what small business owners need to know, and how to make progress without the overwhelm.
I recently crossed the finish line of my first marathon, and it was one of the hardest things I’ve ever done. But it wasn’t just about the race—it was about overcoming self-doubt, staying consistent, and refusing to quit when things got tough. Sound familiar? It’s a lot like running a business.
Wholesale success doesn’t end when the trade show does—it’s just the beginning! Following up with buyers strategically is key to building long-term relationships and increasing orders. In this article, we share the best do’s and don’ts for post-show follow-up, how to connect with retail buyers without overwhelming them, and why meaningful outreach matters for growing your wholesale business. Whether you’re an artist, maker, or small business, these tips will help you maximize your wholesale opportunities.
WIX is often dismissed as a beginner’s tool, but it has evolved into a robust platform that offers a range of features for building stunning websites. In this article, we’ll debunk common myths, compare WIX with other platforms like Shopify and Squarespace, and explore why it’s a strong choice alongside WordPress.
In the aftermath of Hurricane Helene, our lives have been turned upside down, and the journey to recovery has just begun. As we reflect on the past month, we’re reminded of the resilience of our community and the importance of supporting one another during these challenging times. Join us as we share our personal experiences, […]
