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Blog Articles

May 1, 2026
Building a Shopify Store to Support Long-Term Growth

A case study for White Squirrel Kitchens, built on a phased approach that meets the business where it is and evolves as it grows. There are some projects that start with a strategy.And then there are the ones that start with a story you can feel right away. White Squirrel Kitchens was the second kind. […]

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April 9, 2026
Behind The Lens At HatchThis

Now that I’ve had a little time to step back after HatchThis, I’ve had a chance to rest, reset, and let my mind catch up a bit. My work supporting communications for Hatch Innovation Hub has wrapped, and I really enjoyed being more immersed in and connected to the entrepreneurial community here in WNC. We’re […]

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March 16, 2025
The Marathon Mindset: How Tenacity in Running Drives Business Success

I recently crossed the finish line of my first marathon, and it was one of the hardest things I’ve ever done. But it wasn’t just about the race—it was about overcoming self-doubt, staying consistent, and refusing to quit when things got tough. Sound familiar? It’s a lot like running a business.

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October 25, 2024
Helene: One Month Later—Reflecting & Working on Recovery

In the aftermath of Hurricane Helene, our lives have been turned upside down, and the journey to recovery has just begun. As we reflect on the past month, we’re reminded of the resilience of our community and the importance of supporting one another during these challenging times. Join us as we share our personal experiences, […]

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July 22, 2024
Catch My Podcast Interview Now Live!

My interview on The Mosaic Life with Laura W.: Harnessing Creativity & Strategy for Brand Success w/ Nanette Asbury is live and ready to be listened to wherever you get your podcasts.

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July 18, 2024
Podcast Interview Airing Starting Monday!

Coming soon! Tune in to my podcast interview on The Mosaic Life with Laura W. as we explore my journey in marketing and small business coaching, discussing key branding strategies. Podcast link coming Monday!

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