AI can generate content in seconds. So why are so many brands sounding less clear, less distinct, and less trustworthy?
I use AI as part of my workflow, and I’m happy to be transparent about that. It can be a useful tool for streamlining execution, but authentic brand communication requires far more than speed.
Before investing in paid advertising, it’s important to understand what’s already working in your marketing. This article explores why organic content, website strategy, and cohesive messaging should come first to build stronger long-term results.
Now that I’ve had a little time to step back after HatchThis, I’ve had a chance to rest, reset, and let my mind catch up a bit. My work supporting communications for Hatch Innovation Hub has wrapped, and I really enjoyed being more immersed in and connected to the entrepreneurial community here in WNC. We’re […]
A landing page gives you control, builds your email list, and creates a stronger foundation to grow your business online. Social media helps you find your audience, but it shouldn’t be the only place your business lives.
SEO is often seen as a mysterious and expensive piece of the marketing puzzle—but it doesn’t have to be. In this post, we’ll break down what small business owners need to know, and how to make progress without the overwhelm.
I recently crossed the finish line of my first marathon, and it was one of the hardest things I’ve ever done. But it wasn’t just about the race—it was about overcoming self-doubt, staying consistent, and refusing to quit when things got tough. Sound familiar? It’s a lot like running a business.
WIX is often dismissed as a beginner’s tool, but it has evolved into a robust platform that offers a range of features for building stunning websites. In this article, we’ll debunk common myths, compare WIX with other platforms like Shopify and Squarespace, and explore why it’s a strong choice alongside WordPress.
In a world dominated by digital marketing, it’s easy to dismiss print advertising as outdated or too costly. However, print offers lasting benefits and memorable connections that digital can’t replace. This article challenges that misconception and highlights the continued value of print advertising for businesses.
My interview on The Mosaic Life with Laura W.: Harnessing Creativity & Strategy for Brand Success w/ Nanette Asbury is live and ready to be listened to wherever you get your podcasts.
Coming soon! Tune in to my podcast interview on The Mosaic Life with Laura W. as we explore my journey in marketing and small business coaching, discussing key branding strategies. Podcast link coming Monday!
