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Event Marketing

Capture the energy of the event - And the stories that come out of it.

 Build excitement.  

Create connection.    

Keep the momentum going.  

A successful event starts long before people walk through the door.

I help businesses and organizations think through the full marketing process surrounding an event, from how it is positioned and promoted to how the experience is captured and shared afterward.

That means looking beyond individual social posts or a single event announcement. We work together to build a clear message, create a promotional plan, coordinate the pieces, and give your audience a reason to pay attention, register, attend, stay connected, and stay excited.

Event Marketing From Start to Finish

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    Before the Event

    This is where we build awareness and anticipation.

    Depending on your event and goals, support may include:

    • Event messaging and positioning
    • Promotional timeline and marketing plan
    • Social media content and campaign development
    • Email marketing
    • Website and landing page updates
    • Registration messaging and calls to action
    • Speaker, sponsor, partner, or participant promotion
    • Graphics and promotional assets
    • Content ideas that build interest as the event approaches
    • Collaboration with your team and event partners to keep messaging aligned

    The goal is to create a steady buildup rather than waiting until the last few weeks to start talking about the event.

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    During the Event

    This is where we capture the experience, the people, and the stories worth sharing.

    Depending on your event and goals, support may include:

    • Event photography and content capture
    • Real-time social content
    • Participant, speaker, sponsor, or partner highlights
    • Interviews and story gathering
    • Identifying moments and stories for follow-up content
    • Coordination with your team during the event
    • Speaker, sponsor, partner, or participant promotion

    Capture the people, energy, and stories of the event so you have meaningful content to share during the event and long after it ends.

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    After The Event

    The event may be over, but the marketing opportunity isn't.

    Support may include:

    • Event recap content
    • Photo galleries and social content
    • Follow-up email communications
    • Articles and feature stories
    • Speaker, participant, or winner spotlights
    • Post-event communications and story development
    • Repurposing event content for ongoing marketing
    • Ideas for keeping attendees and partners connected
    • Testimonials and quotes collected for post-event and future event promotion

    Keep the momentum going after the event by turning what happened into useful content, ongoing visibility, and stronger connections with the people who attended, participated, or supported it.

     

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Event Content & Coverage

Starting at $850

For organizations that want the event captured and turned into useful marketing content afterward.

Could Include:
  • Event photography and content capture
  • Participant, speaker, sponsor, or partner highlights
  • Event recap content
  • Social media content
  • Interviews and story gathering
  • Follow-up articles or feature stories
  • Content for future event promotion

*Pricing varies based on event size, location, duration, timeline, and level of support needed. Travel, additional photography or videography, paid advertising, printing, and outside support may be quoted separately.

See This Work in Action

LinkedIn Newsletter: First 6 issues for Hatch Innovation Hub/HatchWNC LinkedIn Newsletter

Article: Pitchgiving Asheville Recap Article

Article: Pitch Party Hendersonville Recap Article

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Full Event Marketing Support

Starting at $2500 

For organizations that want strategic and hands-on support before, during, and after the event.

Could Include:
  • Event marketing strategy and promotional planning
  • Event messaging and positioning
  • Email and social promotion
  • Website or landing-page updates
  • Promotional collateral
  • On-site event support and coordination
  • Event photography and content capture
  • Interviews, participant or speaker highlights
  • Event-day social content
  • Post-event recap content
  • Follow-up email communications
  • Repurposing event content for ongoing marketing
  • Content for future event promotion
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Event Photography

Starting at $275

For organizations that need professional photography to document their event and create a library of images for future marketing.

Could Include:
  • On-site event photography
  • Speakers, participants, sponsors, and candid moments
  • Venue, signage, details, and atmosphere
  • Curated edited image library
  • Images for social media, websites, email, and future event promotion

Starting pricing is designed for shorter, local events. Pricing varies based on event duration, location, and photography needs.

Additional Details
  • Starting price includes up to Two hours of event coverage
  • Additional coverage is $100/hour
  • Travel within 30 minutes is included
  • Extended travel may incur an additional fee

View Photo Gallery Example from HatchThis 2026

This work is a good fit for:

• Organizations and teams hosting live events
• Founder-led businesses hosting branded events, launches, or community gatherings
• Community groups and local initiatives
• Professional and networking events
• Conferences, workshops, and speaker series
• Entrepreneurial programs, incubators, and pitch events

Get in touch to discuss your event, audience, and content needs.

Questions? 

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