Do I have to figure out what we should be marketing every month?
No. That’s part of what you’re hiring me to help with.
Ongoing marketing support starts with understanding what’s happening in your business, what you’re trying to accomplish, and what your customers or audience need to hear.
From there, I can help identify the stories, priorities, opportunities, and ideas worth communicating and determine the best marketing channels for getting the word out.
One month that might mean social media marketing and email. Another month it could include an article, website content, event promotion, a press release, or a combination of marketing communications.
I’ll still need your knowledge, input, and access to information only you have, especially in the beginning. But the goal is to take marketing off your plate, not give you another marketing to-do list.