Elevating a Handmade Brand Through Strategic Marketing
Brand Strategy • Marketing Consulting • Social Media Management • Email Marketing • Brand Refresh • Content Creation • Photography Direction • Trade Show Marketing • Marketing Analytics
DeVeer Designs is a Montana-based handcrafted fused glass jewelry company known for vibrant colors, artistic craftsmanship, and a loyal following of retailers and collectors. Our collaboration focused on strengthening the company's marketing presence while maintaining the authentic personality that had made the brand successful. The goal was to create a more consistent marketing strategy that supported both wholesale and retail audiences while allowing the owners to remain focused on designing and running the business.
DeVeer Designs Facebook & Instagram.
Like many growing handmade businesses, DeVeer Designs had developed a strong reputation through trade shows and retailer relationships, but its marketing efforts had become inconsistent.
Key goals included:
Together we created a more cohesive marketing strategy that strengthened DeVeer Designs' brand across social media, email marketing, and customer communications.
The result was a consistent brand voice, improved engagement, stronger customer relationships, and marketing systems that supported ongoing product launches while respecting wholesale partnerships.
Rather than redesigning the logo, we expanded the existing identity by creating supporting brand elements that reinforced the company's Montana roots and handcrafted story.
The refreshed branding provided greater consistency across marketing materials while preserving the recognition the company had already built.
A comprehensive social media strategy re-established a consistent presence after more than six months of inactivity.
Content combined product photography, behind-the-scenes stories, humor, educational content, new collection launches, retailer features, and short-form video to reflect the authentic DeVeer voice.
Early in the partnership, I traveled to DeVeer's Montana studio to better understand the business, products, customers, and brand personality.
This immersive discovery process informed a comprehensive marketing audit and strategic recommendations that shaped future marketing decisions.
Link to interactive Marketing Audit in Figma
From brand strategy and social media to email marketing and product launches, every piece of the marketing ecosystem worked together to strengthen DeVeer Designs' visibility while preserving the authentic personality customers already loved.
Whether you're launching a new product, refreshing your brand, or looking for ongoing marketing support, I'd love to help.
