This project consists of complete branding, and website for Gina Romine, who is a personal trainer embarking on a career transition, leaving the tech industry. It commenced with a thorough brief delineating the company's background, mission, and value proposition. The primary objective was to craft a cohesive brand identity that would resonate with the intended target audience.
Drawing inspiration from the initial logo and information used in the creative brief, a series of design concepts were developed and refined to capture the meaning of the brand. These concepts laid the groundwork for the development of business cards, print brochures, and social media banners, ensuring consistent and impactful branding across all channels.
The process included these brand elements to create a visually compelling website that communicates the services, expertise, and unique value proposition, to establish a strong online presence.
The case study below demonstrates analysis of the client, their goals, and the execution of this project.
