Strategic Marketing & Design Support for a Growing Performance Brand
Marketing Strategy · Website Refresh & Landing Pages · Social Media Content · Video Content Creation · Email Marketing · Print Design · Promotional Campaigns · Event Promotion · Brand Communications
McHone Performance Training (MPT) is a performance-focused training facility built around helping athletes and active adults move better, get stronger, and perform at a higher level.
Our partnership began during a key growth phase for the business. Founder Steven McHone was preparing to move into a larger facility and needed a trusted creative and marketing partner who could help bring ideas to life while allowing him to stay focused on coaching, programming, and leading his team.
What began with a discovery meeting and website vision quickly evolved into a long-term partnership supporting the brand’s marketing, communications, digital presence, and promotional initiatives as the business continued to grow.
(Image shown is from a cross post after the monthly newsletter went out for the month of February 2026.)
As MPT expanded into a larger facility, the business needed clear communication, stronger brand consistency, and marketing support that matched its momentum.
The immediate challenge was managing the transition into a new location while keeping current members informed, attracting new clients, and creating marketing materials that reflected the elevated direction of the business.
As the partnership continued, the scope naturally expanded to include ongoing digital marketing support, content creation, campaign development, and audience engagement.
Then came an unexpected challenge.
Shortly after relocating, Hurricane Helene caused significant damage to the facility, forcing the business into recovery mode. Communication, visibility, and community connection became even more important as the gym worked toward reopening.
Consistent branding and strategic marketing helped position MPT for continued growth following its move into a larger facility. By January 2026, group membership had grown to a waitlist application model, reflecting strong demand and continued momentum.
Today, the business has a clear marketing framework to support ongoing promotions, community events, and member communication. With consistent brand recognition and repeatable systems in place, MPT is well positioned to continue growing while staying focused on what it does best, coaching outdoor athletes and building community.
To strengthen brand awareness and showcase the MPT experience, we created ongoing content highlighting the gym's coaching, community, and culture.
This included photography, social media graphics, short-form reels, promotional videos, ambassador collaborations, and paid campaign creative, all focused on sharing real people, real training, and authentic experiences.
To support awareness both online and offline, I also created promotional print materials including:
These helped extend the brand into local community touchpoints while supporting membership growth efforts.
One of the most meaningful chapters in this partnership came after Hurricane Helene caused major damage to the facility.
During this period, communication and visibility became especially important as the business navigated recovery and reopening.
Through strong community support, resilience, and strategic communication, MPT was able to rebuild and reopen stronger than before.
This chapter reflects the kind of long-term partnership that goes beyond marketing execution, supporting businesses through both growth and unexpected challenges.
