This is a long-term client relationship that began with an in-depth discovery meeting with Steven McHone, founder of McHone Performance Training (MPT). During this initial phase, we explored the needs and long-term goals of his business, along with a review of competitor websites to better understand how he wanted his brand voice and identity to be represented. At the time, Steven was preparing for a move to a larger location and had reached a point where delegating marketing and design support was essential, allowing him to focus on coaching, programming, and leading his team. From there, we established a clear list of priorities and key projects.
As the business transitioned to its new location, we continued to support Steven as a marketing and PR advisor, helping guide the execution of ideas and ensuring a smooth rollout. This included leading a website refresh, developing print materials, and managing email campaigns to keep members informed and engaged throughout the move.
During the business’s transition to a larger location, we worked closely with Steven as a strategic advisor, helping guide the execution of key marketing initiatives, sourcing signage, and communicating the move to members. Our support included a full website refresh, updated print materials, and coordinated email campaigns to ensure consistent and clear communication throughout the transition.
Shortly after relocating, the business faced a major challenge when Hurricane Helene caused significant damage. Through the strength of their community and support from local grants, they were able to rebuild and reopen stronger than before. Their comeback story is a testament to resilience, and today the gym is not only operational again but thriving.
Our partnership originally began with the creation of a website mockup designed to bring Steven’s vision to life following our initial discovery session. This served as a foundation for the homepage refresh, incorporating interactive elements like flip boxes to reveal additional details and enhance user engagement.
As the business has grown, so has its digital presence. The website has evolved to include an events page, two dedicated landing pages for digital marketing campaigns, and a consistently updated blog to support ongoing engagement and SEO efforts.
With the goal of increasing awareness and driving attendance for MPT, we collaborated on a focused social media and video campaign over several months.
Content was captured on-site and developed into consistent weekly social media posts, helping to build visibility and give a real sense of the gym’s community and experience.
This included creating short-form video to showcase the environment and strengthen overall brand presence across platforms.
We also partnered with a digital marketer to support paid advertising campaigns. Using provided video footage, I created polished assets with graphics and audio overlays to promote both gym memberships and personal training offerings.
This long-form informational video was particularly challenging due to initial sound quality issues. Despite these hurdles, I successfully edited the footage and created engaging animations to enhance the content. Although my interests are mainly focused on video editing and animation, I recognize that videography isn't my primary strength. In future projects, I look forward to collaborating with skilled videographers to ensure high-quality footage that I can transform into polished, professional videos.
These mockups are for few print items that were created to promote the new location. Postcards to distribute with a special offer, a poster was created to display public locations, this mockup shows it bigger than the planned use. But it can be printed large to use as a banner for use at events.
When we began the project of refreshing his email branding, our goal was to create a branded template that seamlessly matched his website's look and feel. We aimed to make the email content more engaging for both members and prospective members. The redesign focused on breaking the content into digestible chunks, making it easier for users to quickly scroll through and grasp the various topics.
The first email used a coded template created outside of Mailchimp, which caused some issues during the transfer process. Despite this, I manually relinked everything, ensuring it worked perfectly for the initial edition. This allowed us to send it out promptly at the end of January, marking the beginning of a consistent monthly newsletter routine.
Additional examples showcase our work on publicizing his location move in April 2024.
