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June 9, 2025
What Is a Landing Page? And Why You Need One (Hint: Social Media Isn’t Enough)

A landing page gives you control, builds your email list, and creates a stronger foundation to grow your business online. Social media helps you find your audience, but it shouldn’t be the only place your business lives.

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March 25, 2025
The Role of SEO in Your Sales Strategy (And How to Get It Right)

SEO is often seen as a mysterious and expensive piece of the marketing puzzle—but it doesn’t have to be. In this post, we’ll break down what small business owners need to know, and how to make progress without the overwhelm.

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March 16, 2025
The Marathon Mindset: How Tenacity in Running Drives Business Success

I recently crossed the finish line of my first marathon, and it was one of the hardest things I’ve ever done. But it wasn’t just about the race—it was about overcoming self-doubt, staying consistent, and refusing to quit when things got tough. Sound familiar? It’s a lot like running a business.

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February 26, 2025
The Art of Post-Show Follow-Up: Boost Handmade Wholesale Success

Wholesale success doesn’t end when the trade show does—it’s just the beginning! Following up with buyers strategically is key to building long-term relationships and increasing orders. In this article, we share the best do’s and don’ts for post-show follow-up, how to connect with retail buyers without overwhelming them, and why meaningful outreach matters for growing your wholesale business. Whether you’re an artist, maker, or small business, these tips will help you maximize your wholesale opportunities.

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November 5, 2024
Why WIX is a Strong Contender for Website Platforms

WIX is often dismissed as a beginner’s tool, but it has evolved into a robust platform that offers a range of features for building stunning websites. In this article, we’ll debunk common myths, compare WIX with other platforms like Shopify and Squarespace, and explore why it’s a strong choice alongside WordPress.

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October 25, 2024
Helene: One Month Later—Reflecting & Working on Recovery

In the aftermath of Hurricane Helene, our lives have been turned upside down, and the journey to recovery has just begun. As we reflect on the past month, we’re reminded of the resilience of our community and the importance of supporting one another during these challenging times. Join us as we share our personal experiences, […]

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September 21, 2024
Print Marketing Isn’t Dead: How it Helps You Stand Out

In a world dominated by digital marketing, it’s easy to dismiss print advertising as outdated or too costly. However, print offers lasting benefits and memorable connections that digital can’t replace. This article challenges that misconception and highlights the continued value of print advertising for businesses.

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July 22, 2024
Catch My Podcast Interview Now Live!

My interview on The Mosaic Life with Laura W.: Harnessing Creativity & Strategy for Brand Success w/ Nanette Asbury is live and ready to be listened to wherever you get your podcasts.

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July 18, 2024
Podcast Interview Airing Starting Monday!

Coming soon! Tune in to my podcast interview on The Mosaic Life with Laura W. as we explore my journey in marketing and small business coaching, discussing key branding strategies. Podcast link coming Monday!

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July 17, 2024
Broaden Your Business with Wholesale

Join us for Broaden Your Business with Wholesale, a workshop that is part of the Fall 2024 series of Craft Your Commerce. This virtual workshop, accessible to anyone with a ticket, and draws experience of my years in the handmade industry, encompassing experiences as an artist, gallery owner, and event management. Drawing from my years […]

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