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March 25, 2025
The Role of SEO in Your Sales Strategy (And How to Get It Right)

SEO is often seen as a mysterious and expensive piece of the marketing puzzle—but it doesn’t have to be. In this post, we’ll break down what small business owners need to know, and how to make progress without the overwhelm.

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February 26, 2025
The Art of Post-Show Follow-Up: Boost Handmade Wholesale Success

Wholesale success doesn’t end when the trade show does—it’s just the beginning! Following up with buyers strategically is key to building long-term relationships and increasing orders. In this article, we share the best do’s and don’ts for post-show follow-up, how to connect with retail buyers without overwhelming them, and why meaningful outreach matters for growing your wholesale business. Whether you’re an artist, maker, or small business, these tips will help you maximize your wholesale opportunities.

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July 22, 2024
Catch My Podcast Interview Now Live!

My interview on The Mosaic Life with Laura W.: Harnessing Creativity & Strategy for Brand Success w/ Nanette Asbury is live and ready to be listened to wherever you get your podcasts.

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July 18, 2024
Podcast Interview Airing Starting Monday!

Coming soon! Tune in to my podcast interview on The Mosaic Life with Laura W. as we explore my journey in marketing and small business coaching, discussing key branding strategies. Podcast link coming Monday!

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July 17, 2024
Broaden Your Business with Wholesale

Join us for Broaden Your Business with Wholesale, a workshop that is part of the Fall 2024 series of Craft Your Commerce. This virtual workshop, accessible to anyone with a ticket, and draws experience of my years in the handmade industry, encompassing experiences as an artist, gallery owner, and event management. Drawing from my years […]

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July 13, 2024
Feeling Confused by Website Terminology?

Understanding common website terminology empowers you to confidently navigate the process of building your online presence, whether you’re collaborating with a web designer or researching how to build it yourself.

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