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June 9, 2025
What Is a Landing Page? And Why You Need One (Hint: Social Media Isn’t Enough)

A landing page gives you control, builds your email list, and creates a stronger foundation to grow your business online. Social media helps you find your audience, but it shouldn’t be the only place your business lives.

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March 25, 2025
The Role of SEO in Your Sales Strategy (And How to Get It Right)

SEO is often seen as a mysterious and expensive piece of the marketing puzzle—but it doesn’t have to be. In this post, we’ll break down what small business owners need to know, and how to make progress without the overwhelm.

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March 16, 2025
The Marathon Mindset: How Tenacity in Running Drives Business Success

I recently crossed the finish line of my first marathon, and it was one of the hardest things I’ve ever done. But it wasn’t just about the race—it was about overcoming self-doubt, staying consistent, and refusing to quit when things got tough. Sound familiar? It’s a lot like running a business.

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November 5, 2024
Why WIX is a Strong Contender for Website Platforms

WIX is often dismissed as a beginner’s tool, but it has evolved into a robust platform that offers a range of features for building stunning websites. In this article, we’ll debunk common myths, compare WIX with other platforms like Shopify and Squarespace, and explore why it’s a strong choice alongside WordPress.

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September 21, 2024
Print Marketing Isn’t Dead: How it Helps You Stand Out

In a world dominated by digital marketing, it’s easy to dismiss print advertising as outdated or too costly. However, print offers lasting benefits and memorable connections that digital can’t replace. This article challenges that misconception and highlights the continued value of print advertising for businesses.

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July 22, 2024
Catch My Podcast Interview Now Live!

My interview on The Mosaic Life with Laura W.: Harnessing Creativity & Strategy for Brand Success w/ Nanette Asbury is live and ready to be listened to wherever you get your podcasts.

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July 18, 2024
Podcast Interview Airing Starting Monday!

Coming soon! Tune in to my podcast interview on The Mosaic Life with Laura W. as we explore my journey in marketing and small business coaching, discussing key branding strategies. Podcast link coming Monday!

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July 13, 2024
Feeling Confused by Website Terminology?

Understanding common website terminology empowers you to confidently navigate the process of building your online presence, whether you’re collaborating with a web designer or researching how to build it yourself.

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April 28, 2024
The Power of Compelling Visual Content in E-Commerce

Effective product marketing is an ever-evolving strategy, crucial for success in both in-store and online sales channels. Experiencing the quality and context of your work builds customer engagement, confidence, and a brand connection. This is where Augmented Reality 3D Product models come in, offering a fantastic opportunity for handmade artists.

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