Wholesale success doesn’t end when the trade show does—it’s just the beginning! Following up with buyers strategically is key to building long-term relationships and increasing orders. In this article, we share the best do’s and don’ts for post-show follow-up, how to connect with retail buyers without overwhelming them, and why meaningful outreach matters for growing your wholesale business. Whether you’re an artist, maker, or small business, these tips will help you maximize your wholesale opportunities.
